4/19/2023 0 Comments Pandora radio free listeningWhile paid subscribers make up just 5% of Pandora's total listeners, they accounted for over 20% of the company's revenue through the first six months of 2015. Additionally, the lack of a subscription (that users might have to cancel) reduces hesitation in the purchase.įor the casual music listener, there's no less expensive option than the Pandora One Day Pass. Pandora offers its service for $5 per month, but it's still limited to radio listening with no on-demand options.īut for a weekend pool party or barbecue, spending $0.99 for a day of ad-free listening is extremely convenient, and it's something the average music listener would consider. The average consumer spent less than $50 on music last year, so paying $10 per month for a streaming service doesn't make sense to most people. There's no data on Apple or Google.Īnd the main reason is likely that the average music listener is a casual listener. Spotify has done better, converting 20 million of its 75 million listeners into paid subscribers. Less than 5% of Pandora's listeners subscribe to Pandora One. That's something most listeners have been unwilling to do. If all you want is music, you're going to have to pony up some money. You can avoid ads listening to Apple's Beats 1, but your fate is then in the hands of the DJ, and you still have to listen to their commentary. Apple, Spotify, Google, and Pandora all offer free ad-supported radio stations. With all of this competition, it's becoming harder to differentiate products. And Google hasmade its radio stations in Google Play Music free, and YouTube has developed its own autoplay features around music videos. Spotify has grown to 75 million active listeners, just a bit smaller than Pandora's active listener base. Apple offersfree streaming of its live Beats 1 broadcast, as well as free ad-supported access to algorithm-based radio stations. The move comes at a time when Pandora is facing ever more competition in the streaming music space. As the name implies, Pandora One Day Pass allows listeners ad-free access to Pandora for 24 hours as well as the other features Pandora's monthly subscribers receive, such as skipping more songs.Ī One Day Pass will cost just $0.99 compared with Pandora's monthly subscription price of $4.99 per month. The Internet radio company used the promotion as a launch pad for a new service called Pandora One Day Pass. Pandora ( P) recently celebrated its 10-year anniversary by offering listeners the opportunity to listen to their favorite radio stations completely ad-free.
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