![]() The search operators allintitle: and intitle: let you find pages using your keywords in title tags. We could use this to find competing blogs to our own. ![]() This query brings up webpages that have both “SEO” and “blog” in their metadata title. Then you can analyze their SEO metrics - including word count, keyword use, meta data and inbound links - so that you can make your page equal to and then better than the competition. You’ll see a small selection of what Google considers to be similar. The related: operator gives you a glimpse of competitor content. In the examples below, the search query is in bold. Find information about a specific page or site.Here are seven ways to use the search commands for SEO research: Here’s the official documentation from the two major search engines for your reference: For instance, the search engine would find pages about “voice” or “search” - so nearly all the pages on our site.īing and Google Search Operator DocumentationĮach search engine has its own set of advanced search operators. Without the quotation marks, the query would return way too many results. For example, you can combine site search with quotation marks to search for a longer phrase within a particular website. You can combine search operators to refine results even further. Google found 362 pages about siloing on : Your results would look something like the screenshot below. In the example below, site: tells the search engine you want to browse a particular domain––and siloing is the topic you are interested in finding. Start with the command, which is site: then add the domain name you want to search and finally the topic you want to search the domain for. ![]() In other words: You are searching only one domain for the information you need. The site: command filters your search results to just one website. So searching for “advanced search tips” as an example (with the quotes) finds only pages that contain those words used as a phrase. Quotation marks (“) help you to match an exact phrase. OK, all this information is helpful … but how about some examples? Example 1: Quotation Marks So if you were using the site: command you would want it to look like this: In many instances – but not all – you want to ensure you do not put a space between the search operator character and the query. An addition: Something that is appended to the search query and contains special charactersįor example, you can use the cache: prefix in front of the query, or you can use the OR command in between two words in a query.A prefix: Something that comes before the search query.When you get comfortable with a few of these commands, you can find what you’re looking for much faster.Įnter search operators in the search bar along with your regular query, but with some modifications. These advanced search skills let you easily: SEOs routinely use search operators to filter results from a search engine. The results are entirely different from the average search. ![]() To use a search operator, add the command into the search box and search as you normally would. Essentially, they work like filters that you can customize as needed. Search operators are commands that use special characters along with a query to make the search engine results more specific.
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